If you are a director, officer or friend of a nonprofit, what are the best ways to go about raising money for the organization? Donations can come from different sources.
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According to “Giving USA 2024: The Annual Report on Philanthropy for the Year 2023,” Americans gave $557.16 billion in 2023, with the largest source of giving coming from individuals ($374.40 billion) (tinyurl.com/2evmjh6v). The next largest source for giving was foundations, at $103.53 billion. The report is published by the Giving USA Foundation, which is a public-service initiative of The Giving Institute.
Among the top recipients of charitable giving, according to the report, were religion ($145.81 billion), human services ($88.84 billion) and education ($87.69 billion).
As for individual donors, curated charitable giving statistics found at the National Philanthropic Trust (NPT) website indicated that the average yearly charitable donation given by middle-income earners is $3,296, and the average charitable donor in the U.S. is 64 years old (tinyurl.com/jkd9szna).
There is competition for those dollars, as IRS statistics indicated there were more than 1.8 million recognized 501(c) charitable organizations in the U.S as of 2023 (tinyurl.com/37b6pbx3).
As for strategies for raising funds, there are a wealth of options –- and resources. For example, Kindful.com (tinyurl.com/3jfrfw66) offers 14 online fundraising ideas for nonprofits, from virtual events and pledge drives to social media contests and corporate partnerships.
The Double the Donation website provides 22 ideas, including direct mail donations, matching gifts, recurring donations and corporate grants (tinyurl.com/9k2bm43y).
Bloomerang, which creates donor management software, presents a discussion of donor segmentation, which it describes as “the process of separating your nonprofit supporters into groups based on common qualities and characteristics they share” (tinyurl.com/nh9st8rx). Among the suggested segments are frequency, type (how people are donating) and interest (what topics are they most interested in).
If you are seeking help for your nonprofit, one avenue could involve receiving grants. NerdWallet provides a list of possible options in its article “Grants for Nonprofits: How to Get Free Funding in 2025” (tinyurl.com/4btfte5p). Among the options listed (with links) are Grants.gov, the Walmart Foundation, Amazon and Google Ad Grants.
Double the Donation also gives insight into corporate philanthropy trends for 2025 (tinyurl.com/3tba7epc), as well as corporate giving and matching gift statistics (tinyurl.com/3mvee9cj).
Nonprofit Megaphone offers a list of more than 77 donation opportunities for nonprofits along with how to apply at tinyurl.com/yjsrzky5.
Nonprofit consultants may also be of help. You can check out Prosper Strategies (which provides tips on how to find a nonprofit consultant, along with a list of consultants at tinyurl.com/2k6sspn5) and Management Consulted (which lists the top 10 nonprofit consulting firms at tinyurl.com/45n96t4n).
You’ll also want to look at what other nonprofits are doing. For example, the Commonbond.org website offers a guide to the types of donations made to nonprofits (tinyurl.com/sd9bedan). Meanwhile, the IRS has a charitable contributions webpage (tinyurl.com/344nu83w) that includes helpful information.
Among other things, individuals can write a check or give money online, donate goods or stock, or name the nonprofit in their wills or beneficiary designations of their retirement accounts. Or they can even use IRA money to donate, if they are over age 70 1/2, through a Qualified Charitable Donation (QCD).
On that note, if you are working on fundraising for your nonprofit and you’d like to know more about QCDs, I’m doing a short interactive discussion on the subject next week (March 19) in Greenwich, Connecticut. The topic is “Non-Profit Insight: Raising Funds Using QCDs.” There is no cost for the event, but space is limited. See tinyurl.com/57zn6dce to reserve your spot. Full disclosure: Neither I nor my firm are compensated for this pro bono financial literacy event.
DISTRIBUTED BY ANDREWS MCMEEL SYNDICATION